My initial sketches and concepts for the characters of the advert. Our idea for it was to have a window cleaner character that would fall from the top of huge building desperately trying to catch a Red Bull can during his fall, while his "enemy", a seagull, would take the can away from him. And as a result the guy would land to a skip down in the street.
Sketching different head types, we wanted to be a tired from his work character, mid-age, but funny at the same time.
Searching different body types
